singapore armed forces commercials

when i used to own a television i'd see SAF commercials every so often. but now that i don't have a tv, i just watch them on youtube.

it's funny how the commercials are so slick and fast-paced and generally videogame-like. it's so obvious who they're trying to target. but since NS is mandatory, the point is not to get young guys to sign up for the military is it? are the commercials just for getting them excited to go to NS? or softening the blow?